Idea Cellular has launched affordable range of 4G/3G night data pack which would let users save up to 50% of their cost and Day and Night Twin pack which would offer up to 30% discount compared to existing data packs.
Idea night data pack offers 1GB of night data at Rs.125 for a month and Day and Night Twin packs start from Rs. 115 for 500 MB (250 MB Day + 250 MB Night) per month and go up to 40 GB (20GB Day + 20GB Night). These new Night packs and Day & Night packs are available to all Idea subscribers across Idea 3G and 4G circles.
Commenting on the launch of new data packs, Sashi Shankar, Chief Marketing Officer, Idea Cellular said:
Many consumers today, especially the working population, access the internet during the night. Acknowledging this trend Idea has announced the unique and special Night Packs as well as the Day & Night Twin packs to offer subscribers an affordable and convenient option to access the internet. We hope our subscribers derive maximum benefit from this initiative and are able to access the internet at night without having to worry about exceeding their data limits or their expenses.
