In recent years , Apple as a brand has emerged as a status symbol in the society as only a few could afford it with the features that it provided. Now due to the greater competition in the smartphone sector , Apple has become quiet common in India.
2015 saw a change in trend for APPLE's iphone in India. That was mainly because the market sales of Apple increased substantially by more than 50% in India. It happened because the recently launched iphone 6 and 6s model gave its predecessor a hard time standing in the market . This ultimately led to the cutting of price tag of iphone by a huge number. It came from 60k to nearly 12k which in turn led to the flooding sales of Apple.
Tim Cook (Apple's CEO) visited India for the first time. The main objectives were:
1)To setup APPLE'S official store, rather than providing the franchise to the people.
2)To meet the government for asking the rights to sell the refurbished iphones in India.
3)To boost up the sales of iphone by providing it at company levels on lease at 1k to 1.5k per month for iphone 6, 6s different variants.
4)To meet with the telecom providers to provide faster streaming options in Internet and discussing the future plans of 4G and the upcoming 5G network's in India.
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